Blending makeup with skincare benefits, the Maybelline New York Lifter Lifter Plump & Glow Foundation is formulated with a 90% skincare base to hydrate skin as it provides long-lasting coverage. Enriched with 2% niacinamide and hyaluronic acid, the lightweight formula helps to smooth and conceal the appearance of imperfections. The long-wearing formula has you covered from day to night, offering a dewy, skin-like finish. With continued use, skin appears visibly plumper and more radiant.